30,000 runner stories told through 30,000 custom videos. Shot live. Dynamically generated. Delivered in hours.

I worked as the Director/DP/Editor on this incredible project with the amazing team at Adidas, their agency Grow, and the production teams we connected with in Boston. We managed to pull off a herculean feat and give every runner of the Boston Marathon (approx. 30k people) a unique video.

For the full breakdown of the process, see the case study video below.

Client: Adidas
Agency: Grow
Directed and Edited by: Director Pete
Music: Last Night Riot
Music Editing & Sound Design: Overcoast
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